Russo Opens in Iowa, Continuing the Legacy of Midway Outdoor Equipment

Russo Outdoor Power Plus | A New Chapter in Iowa

Russo is proud to announce the opening of its newest location in Hiawatha, Iowa—stepping into the shoes of Midway Outdoor Equipment, a trusted name in Eastern Iowa for more than 65 years. This expansion reflects Russo’s long-term investment in the outdoor power equipment industry, building on the foundation of legacy businesses and serving the professionals who power their communities.

Founded in 1958 as Midway Farmers Market, the business began as a neighborhood hub for groceries, gasoline, and small engine repair. Over the decades, it evolved into Midway Outdoor Equipment, serving both homeowners and professionals across the Cedar Rapids region with dependable equipment, service, and support. Operated for three generations by the Schutzman family, Midway earned a loyal following through hard work, honesty, and relationships built one customer at a time.

Now, that legacy enters a new chapter as the location transitions to Russo Outdoor Power Plus – Hiawatha. “Midway represented the best of Midwest business—family-run, hardworking, and trusted,” said Michael Kolowski of Russo Power Equipment. “We’re honored to carry that torch forward with the same familiar team, now supported by Russo’s expanded resources and deep industry experience.”

This new location reflects more than geographic growth—it reinforces Russo’s commitment to People Power’d service and deepens its connection to the Midwest’s proud tradition of hard work, honesty, and community. By supporting nature’s pros with real resources and grounded values, Russo is investing in the people and professionals who power the outdoor industry.

ABOUT RUSSO POWER EQUIPMENT: Russo Power Equipment is a premier Midwest dealer of outdoor power equipment and landscape supplies. Family-owned since 1970, Russo partners with top brands like Toro, Wright, Scag, Exmark, Hustler, STIHL, ECHO, and more to offer one of the industry’s largest selections—supported by expert service and thousands of in-stock parts. Guided by the motto “People Power Us,” Russo is committed to equipping professionals and landowners with the tools, knowledge, and support they need to succeed. Learn more at www.russopower.com.

ABOUT MIDWAY OUTDOOR EQUIPMENT: Founded in 1958 as Midway Farmers Market, the business evolved into Midway Outdoor Equipment—serving Eastern Iowa with reliable outdoor power equipment, parts, and service. Operated by the Schutzman family through multiple generations, Midway earned a lasting reputation for integrity, quality, and personal service. Now operating as Russo Outdoor Power Plus – Hiawatha, that same commitment lives on—stronger than ever.