Haltom Equipment Evolves into Russo Outdoor Power Plus
Russo is proud to announce the rebrand of its Mooresville, Indiana location from Haltom Equipment Powered by Russo to Russo Outdoor Power Plus. The transition became official in late June and is a natural next step for a location that has grown steadily since joining the Russo family in 2022.
What began as a respected, family-built dealership has expanded its capabilities, inventory, and reach with Russo’s support, while staying rooted in the same community and customer relationships built over decades.
The location's roots go back to the Haltom family, who founded the business in 1979 and established it as a trusted resource in the Mooresville community. When the Benko family took ownership in 1996, the dealership evolved to meet changing customer needs, growing from a single-brand operation into a multi-brand dealership. In 2022, joining Russo Power Equipment opened the door to broader resources, operational support, and deeper industry connections.
Over the past several years, that support has translated into real, measurable growth. The Mooresville location has strengthened product availability, streamlined processes, and enhanced service capabilities through Russo’s systems and supply network. Customers have gained access to a larger inventory, faster parts fulfillment, and expanded expertise, all while continuing to work with the same trusted team.
“The foundation was already strong when we came in,” said Michael Kolowski, Director of Branch Operations at Russo. “Our role has been to invest in our team, strengthen the operation, and build on that success. This rebrand reflects how far we've come together and where we're headed next.”
Aaron Benko and the same team customers have relied on for years will continue serving the Mooresville community under the Russo Outdoor Power Plus name. While the sign out front is changing, customers can expect the same familiar faces, trusted service, and local commitment that have made the dealership a fixture in Morgan County for generations. The rebrand reflects the growth and expanded support customers have already been experiencing through Russo.
ABOUT RUSSO POWER EQUIPMENT: Russo is a premier outdoor power equipment and landscape supply dealer in the Midwest, known for strong vendor partnerships and an extensive inventory. Carrying top brands including Toro, Wright, Exmark, STIHL, ECHO, and more, Russo offers competitive pricing backed by a knowledgeable service team and a deep parts inventory. Guided by its “People Power Us” philosophy, Russo remains committed to building relationships, supporting its teams, and delivering consistent value to customers across every location.
ABOUT HALTOM EQUIPMENT INC.: Founded in 1979 by the Haltom family in Mooresville, IN, Haltom Equipment spent more than four decades serving south-central Indiana with quality lawn and garden equipment, parts, and service. When the Benko family took ownership in 1996, the business expanded from a single-brand dealer to a multi-brand operation, adding top names like Toro, Exmark, Wright, STIHL, Bad Boy, Ferris, and Kioti. In 2022, Haltom joined the Russo network, setting the stage for this next chapter as Russo Outdoor Power Plus.